Denise Brimmer
Business Coach and Social Networking Specialist
Coach Denise, an award winning business coach and international speaker with over twenty years of experience, has turned her attention to the fastest growing segment of Internet marketing – Social Media. She makes it fun, easy and profitable for her clients. Denise has been highly involved and certified in Web 2.0 for over four years. She was an early participant in Twitter, Linkedin, Squido and many other social media formats. Coach Denise teaches businesses, both large and small, how to maximize their results from the time and money they have invested in social media marketing.
Denise is a graduate of New York University (N.Y.U.) with a BA in Education, International Coach Federation (ICF), with a Master Certified Coach, Christian Certified Coach, Target Training International (TTI) with a Certified Professional Behavior Analyst, Target Training International (TTI) with a Certified Professional Values Analyst University of Phoenix Rapid Organizational Impact (ROI) certified facilitators NLP trained E-Source Academy with certification in coaching Web 2.0.
In addition to her busy work schedule, Coach Denise is a mother of two and a loving wife for 22 years. We have dubbed her “Wonder Woman of Southwest Florida”.
Certifications and Awards:
· Certification in Social Media, Facebook, Plaxo, Squido, Twitter and web 2.0
· ACCA Certification in Web 2.0 and Web Leadership
· Recipient of the National Leadership Award
· Honorary Chairman for the Republican Business Advisory Council, 4 years in a row
· Won award for Businesswomen of the Year award, representing Florida, 2 years in a row
· Ronald Reagan award for entrepreneurship 2004, 2005 ,2007, and 2009
· American Biographical Institute Women of the Year 2005-2009
· Entrepreneur.com Business Women of the year 2005, 2007, 2008, 2009, and 2010
· Awarded member of the National Register's Who's Who in Executives & Professionals, Continental Who's Who of Professionals & Executives, Madison Who's who of Professionals
· Christian Coaches Network, Coaching Innovations, Red Herring, Entrepreneur Roundup, Coaching Voice and Coachville Assistant Area Director
· Business Network International (BNI) Board
· Advisor to the business chamber Coaching International, Coachville. Sits on many of the coaching boards
· Member, International Coach Federation (ICF)
· Christian Chamber of Southwest Florida (CCOSWFL) network
presenter and advisory committee
· Women's Network of collier County (WNOCC) vision committee and Board Member
· North Naples Baptist church (NNBC) Youth committee, Public Relationship committee, Mission committee, and Sunday School Teacher
Al Castle
Marketing Speacailist
Why doesn't most advertising work as well as it should? What can be done to make it work well?
Al Castle, the owner of Guru Guided Marketing Group, has been doing marketing and marketing research for nearly 40 years. He has found the answers to both these questions and wants to share them with others. His clients say he is the only one they know who can show them a cost effective way to get more customers quick, and to pay them more, almost without regard to the price they charge.
As a marketing coach, Al's goal is to make clients feel great by helping them grow their business fast. He uses the BAM strategy along with other proven and new effective market strategies and tactics. Now, his clients are able to put more money in their pockets faster.
Recently, some marketers have attempted to divide marketing into two types - offline (traditional) and online (internet). They say the skills needed to be successful are different for each type. Al, Deb, and Denise all disagree. They say although a few minor skills may be different, (mostly technical) the overall philosophy for marketing success is the same, whether the marketing arena is offline or online. They use and teach strategies and tactics that help their clients be very successful combining both online and offline marketing. As Al Castle said before, now clients will be able to put more money in their pockets.
Finally, two of Al's favorite sayings are: "We help clients make money with marketing, not just spend it", and "The difference is the message, what's yours?
Deb Lundin
Web Design Specialist
Deb's "love affair with words" began at the age of 12, when she wrote her first poem. Some years later, in 1993, she designed her first website. "My first web site was a single, personal page, with an invitation to 'Sign My Guestbook'. I couldn't wait to log on every day after work and read what people wrote!" As Deb's knowledge of html and graphic design skills grew, so did her website. She began to market her poetry on her website, selling framed prints of the poems. Almost instantly, Deb recognized the internet's potential for business owners to make more money, faster than ever before.
Deb also discovered a commonality between her poetry and any form of marketing promotion, including websites. "To be successful, they all have to trigger a positive emotional response for the reader/viewer very quickly." As far as websites go, some studies conducted in the past few years suggest that you have only a fraction of a second to make a good first impression on visitors, or they will instantly leave the site. The studies further state that: 1) the first impression is very difficult to change; and 2) if it "looks good", visitors actually judge the content to be more valuable, and they're more likely to linger.
In contrast, non-visual type visitors quickly scan the landing page menu and content for the exact keywords they entered in the search engine. Overall, they couldn't care less about the fancy flash animation, the coordinated colors, or the nice layout... unless something about it immediately annoys them, such as too many graphic buttons or images, background music (especially if they can't turn it off), or neon flashing "Click Here!" buttons. Incidentally, Deb says these three things actually annoy both visual and non-visual type visitors. She adds, "The BAM-Balanced Attack Marketing strategy not only applies to a calculated mix of different types of marketing mediums, but it also applies to web design. The key to a successful website design is a careful "balance" of information and graphic elements that appeal to both groups."
Deb’s passion for creating unique web designs to help other business owners make the most of this powerful marketing medium has been the mainstay in her life for the past 17 years. She currently owns a successful web design company with her husband, Harp, who is also a programmer and web developer.
Deb's favorite quote comes from Thomas A. Edison. "There's always a way to do it better find it!"