Do you know how to engage your brands in an increasingly web 2.0 world? That’s the fundamental question we set out to answer.

 Business branding Past, Present, and Future

This marks a significant shift in focus for our team. Our past studies have been almost exclusively concerned with charting how consumer behavior adapts to advances in web 2.0 technology and web services. This still interests us, of course, but  we are broadening our resources and training toward exploring how consumers interact with brands on social media online. What does the future hold for brands when everything is just a click away? If consumers really are in control, what can we learn from their interaction with brands today?

Web 2.0 Brand Experiences Create Customers

The answer we found is that web 2.0 brand experiences are not just “awareness” or “conversion” plays, but customer-engagement plays. According to our research, the overwhelming majority of consumers who actively engage with a brand in the web 2.0 world—whether by entering a contest, “friending” or “likes” a brand on Facebook,  Stumble upon, plaxo,edcamey and  for photo Snap fish or even watching an advert on YouTube—show dramatic increase across the entire marketing funnel. Simply put, web 2.0 brand experiences create customers.

Goodbye Ad Wars, Hello Engagement Wars

Our findings lead us to believe that marketers need to dramatically rethink their future strategies, shifting the majority of their efforts toward actively engaging and interacting with the consumers—whether online or offline—and not simply settling for awareness or impressions. The advertising industry has had some legendary ad wars over the past decades: Coke versus Pepsi and Apple versus Microsoft for example. But the arena for those battles will change as the era of the 30-second spot makes way for the era of Web 2.0 brand experiences. In today’s increasingly web 2.0 world, the experience is the message. We believe that our findings provide a new perspective on how technology is fundamentally altering the evolving relationship between brands and consumers, mostly for the better. We hope you’ll agree.    For your Free session give us a call today

All the Best Blessing

Coach Denise